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 \ About AJBR & AAC \

  Alliance Journal of Business Research is the result of collaboration between Alliance Business Academy & School, Bangalore, India
  and Oakland University, Michigan, USA.

  AJBR is a refereed journal and has wide acceptance from academics and practitioners. The Editorial Board is comprised of leading
  academics from across the world. The review process is quick and objective.

  AJBR is listed in CABELL’S under four categories – Accounting and Finance, Economics, Management, and Marketing. Publishing
  in AJBR facilitates maintenance of the AQ status for academics.

  ALLIANCE is among the top ten private B-schools in India and is  currently ranked No. 7 (Source: CFORE MINT September 2008).
  ALLIANCE is ranked No. 1 in Innovation and No. 1 in International Linkages (Source: Business World GFK MODE December 2007).
  At the National Quality in Education Conference of the American Society for Quality (November 2008) Team Alliance won the
  Gold Award. The quest for excellence that is the hallmark of initiatives at ALLIANCE finds expression in AJBR as well.

  Alliance Anthology of Cases is a refereed collection of real-world cases. Fictitious or hypothetical cases are discouraged. Cases must
  be accompanied by Teaching Notes. The Teaching Notes would be provided only to qualified faculty adopting the case.

  Authors whose contributions are published in AJBR and AAC will receive complimentary copies of the journal and reprints of the
  paper / case.

  Please address enquiries to editor@alliancebschool.ac.in