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 \ From the Managing Editor \

  AJBR aspires to be one of the Business Journals of choice for authors, reviewers and practitioners alike. AJBR welcomes
  contributions from any functional domain. Contributions having an inter-disciplinary approach are especially encouraged.

  AJBR wishes to make an impact on key stakeholders. Hence, contributions that have a high practical bias would fit into the
  journal’s philosophy. This is not to undermine the importance of conceptual research but only to highlight the relative priorities.
  Any research must of course be rigorous, scholarly and meet the requirements of objective peer review.

  Review Process:

  AJBR has a double-blind referral process. Reviewers are requested to provide feedback that would facilitate an enhancement in the
  quality of the submission. Experts in different domains of management are invited to be on the review panel. Please send a brief
  profile to editor@alliancebschool.ac.in indicating the areas of your interest.

  To our authors:

  Please be precise. Use simple language. Emphasize substance. Avoid abstractions.

  To our reviewers:

  We appreciate your time. We appreciate your effort. We are indebted to you in many ways. Please provide timely, constructive and
  critical comments. Authors expect timely feedback. Reviewers owe it to authors.

  AJBR and the World:

  It is heartening that more copies of AJBR are circulated outside India than within the country. The vision of ALLIANCE is to be a
  globally recognized school. It stands to reason that our circulation reflects our aspiration.

 \ Random Thoughts \

  A GIGANTIC EXERCISE / April 16 2009

  Today marks the beginning of the largest democratic process on this planet – election to the lower house of parliament and also to
  some of the state legislatures. On the one hand, in a geographic region marked by strife on all sides, the triumph of democracy in
  India should come as a whiff of fresh air. On the other, the manner in which the campaign has been conducted makes you wonder
  whether the exercise is meaningful to the hundreds of millions living on the edge – not knowing whether they are going to get the
  next meal at all.

  History will probably record the 2009 elections as a low point in India’s relatively young democracy. Issues concerning ordinary
  citizens have been placed on the backburner. Personal attacks have become the order of the day. No one seems particularly
  concerned about transforming India into a developed country. Some have bizarre manifestos promising to ban the use of computers
  and English. It is as if our leaders are bent upon taking us back to the dark ages.

  Amidst all the din and noise, punches and counter punches (most of them in thin air), one is amazed to discover that politics is
  indeed a very profitable vocation to be in. The wealth of some of the aspirants has gone up by as much as 3000% over the last five
  years. A significant percentage of candidates are multi-millionaires. How did they amass such wealth in such a short period?
  Instead of worrying about fictitious accounts in some exotic lands, we might do well to devise a mechanism to channel the ill-gotten
  wealth within the country to productive use. That may yet be the easiest solution to many of the problems facing the country.
  Who will bell the cat?